DEEPENING OUR CULTURAL
CONNECTION TO THE OCEAN
Ocean Rising is an initiative by the Schmidt Ocean
Institute and Nekton that encourages the public to
engage with and cherish the Ocean through cultural
initiatives and innovative events. Working with the
arts, fashion, sports, music, gaming, film, literature
and food, the Ocean will be intertwined with popular
culture to create wonder and inspire its protection.
To protect the Ocean, we need to
awaken a deeper appreciation of its
importance in our world, and inspire
people to fall in love with the Ocean.